WebSideStory’s Search 4.0 integrates site search more closely to web site behavioral data (web analytics). The technology, named Active Ranking, enables marketers to optimize the ranking of their search results based on any number of important visitor metrics.

What are the metrics? They are conversion rate, entry pages, most requested pages and visits.

With the integration, marketers have access to data to help them incrase conversion and deliver the most relevant content.

The new capabilities in Search 4.0 include:

• Active Ranking - Influence and optimize site search relevancy.
• Active Navigation - Provides a guided expersion to lead customers from products to data. This feature can integrate with Active Ranking.
• Large Capacity Search - Improved performance to handle millions of indexed pages.
• Stream Shopping Engine Feeds - Automatically submit to shopping search engines.
• Stream SEO Sitemap Feeds - Generate feeds for Google Sitemaps.

“Driving site search relevancy based on a full set of web analytics data is an important innovation in the market,” said Susan Aldrich, senior vice president for Boston-based Patricia Seybold Group.

Source: WebSideStory.