Yahoo! search index update

Yahoo! Search blog is reporting another weather report. They are rolling out an index update the first time of the fall season. There will be some changes in ranking along with shuffling of pages that are included in the index.

New AdWords tools and enhancements

Google has released a few small features for advertisers, namely the ‘last thirty days’ date range for reports, graphs for weekly and hourly reports and ad format filters for the site tool. With the last features, now advertisers can search for sites by ad types such as text ads, image ads or video ads.

Google calls for Website Optimizer beta testers

Google is now looking for beta testers for their new Website Optimizer. It is a new tool that will help advertisers optimize landing page and content for better conversion.

As said in the blog, using Website Optimizer to experiment with your landing page does not have any impact on your Quality Score, so long as you maintain the existing default landing page for the Ad Group. Once you make a change to your site based on the results, however, the Quality Score might change as with any other changes to your landing page.