AdWords adds weekly report view

Google AdWords team announced the arrival of a new feature — weekly reports. The new report view aggregates your report data on a weekly basis, making it easy for advertisers to see how their account, campaigns, Ad Groups, ad, keywords, or URLs performed each week.

AdCenter advertisers like returns, want more

ClickZ reports that Microsoft adCenter is becoming a favorite among search engine marketers. In a roundtable discussion in Mirosoft’s New York headquarters this week, a group of advertisers said they were happy with the results they’ve seen from adCenter so far but all agreed they’d like to get more traffic, as long as the returns do not go down.

With the demographic, geogrpahic and psychographic targeting in adCenter, advertisers get more sophistication they could tak eadvantage of.

Re-evaluating click fraud

Alan Chapell gives a view of click fruad from an entirely different perspective. While everyone in the industry believes that clickfraud is a problem — which accounts for 15 percent of total clicks — still the real problem is not very obvious.

For instance, reports from click analytics company may reveal the real percentage of click fraud, but no number that could show how many did advertisers pay for.

IAB is now involving search engines, advertisers and auditing firms to look into the definition of a legitimate click. Until then, search engines may or may not have done enough to protect their advertisers from this issue.

Ask upgrades sponsored listings

Ask.com has upgraded its Ask Sponsored Listings (ASL) program, improving management tools and increasing premium inventory available to paid search advertisers.

A new dashboard interface, bulk management tools, and an available application programming interface (API) simplify management of ASL for advertisers and agencies managing multiple campaigns.

In addition, ASL now offers advertisers daily budgeting tools, instead of the previous monthly budgeting, along with hourly performance data for reports. Self-service advertisers paying by credit card can also set the amount and frequency of credit card charges, improving monthly budgeting.

Frequently asked questions on PageRank

Matt Cutts has posted answers to frequently asked questions about PageRank. It is just on time that Google is updating the PageRank on the toolbar.