It is still too early to predict how Google’s Click-to-Play Video Ads should be used for. Since the launch, it has gotten people speculating and talking about it. Many bloggers believe that advertisers will put enough confident because of the attached Google name in the program.

What good is AdSense video for? Is it going to be a medium for which big advertisers test their TV ads inexpensively? I have no doubt that Google is going to steal a certain piece of the pie from TV network. But advertisers still have to test if the new AdWords format really do works.

May be they just have to wait for the entire Internet users to accustomed to video technology first. Yes, it is happening now, but still there are still a lot of space to grow.

Others believe that new ad formats will trigger curiosity, as proven before with the new AdSense ad format and other unique ad network offering. Curiosity clicks are going to happen, but we have to agree this probably is not the best leads you want.

Google’s contextual ads have been a very strong direct response vehicles. If the new click-to-play video will function just like a traditional TV ads — for branding — then advertisers should be more careful about the goal of their ads. Although until now, it remains a question if the video ads will work for direct response advertising too.

It is very interesting to monitor this space. Business owners, if you intend to test this new ad in the hope to get ahead your comeptitions, then by all means stake your advertising dollar.

For others, you can monitor closely wha others are doing and still get the first advantage if it works.

The thing you absolutely don’t want to do is being leaved behind. If video advertising is the future, the future is now already. Oh, by the way, also keep your eyes on video podcasting.