Google’s product team introduced site targeting to give advertisers more control over their campaigns.

Here are a quick description snipped from Google Adwords blog:

Target Sites (Not just Keywords)
Now, you can select specific content sites where you want your ads to show. This will allow you to precisely communicate with those individuals who are most likely to be interested in your offerings.

Get Creative
Within site-targeted campaigns, you can use not only text and image ad formats, but also animated image ads.

Make an Impression
Site-targeted campaigns allow you to bid for placement on a CPM (cost-per-thousand-impressions) basis. These ads will compete in the same auction with CPC (cost-per-click) ads.

Link to original blog entry, find out how to get started with Site Targeting.

Yahoo has released today Yahoo! Search Subscription Beta in the U.S. and U.K. as part of their larger effort to help people find more useful information.

Yahoo Search Subscription is a service that enables you to search access-restricted content such as news and reference sites that are normally not available to public search engines.

Before this service, if you want to search specific subscription site content, you have to use the internal search function of the web site to do so. Not all built-in site search feature allow you to flexibly search the content. With search subscription feature, you have the option to check which site you want to search, and use the Yahoo preferences, including Yahoo Search History to save your search results.

You need a valid subscription to the source to be able to access to the full content though.

Via Yahoo! Search blog, link to Yahoo! Search Subscription Beta.

You can now add Yahoo! Search to your site, which enables visitors to search both the web or your web site.

Webmasters and content publishers have been using Google Search on their website for sometime. It is part of the Google AdSense program. Here is how it works: once the code has been integrated into the page, every time a visitor search the web or the site using the search box, Google will return the results from the search engines. Additionally, there will be sponspored links displayed if there are available.

If the visitor clicks on the sponsored links, then Google share the a percentage of the revenue with the publisher. This can be a useful feature for content publishers.

Now that Yahoo! also has this feature, at last publishers have more options for their web site. The problem is, other than adding search function to your web site, the search box adds no other value to you as the publisher. I guess we have to wait until Yahoo integrates the feature with their own contextual advertising product before people will consider this as alternative to Google Search.

Link to step-by-step instructions to add Yahoo! Search box to your web site.

New MSN Search Toolbar 1.2 has been released, now supporting tabbed browsing.

Here are a list of new features:

• Browse smarter with tabs - Switch between Web sites within the same Internet Explorer window
• NEW! Find anything - Search the Web any time, anywhere, and easily locate documents, e-mail messages, and more on your PC
• Shop faster - Fill out online forms with one click
• Access MSN services - Get one-click access to Hotmail, MSN Messenger, and MSN Spaces

I recommend against using the online form filling feature to store sensitive information such as credit card numbers and financial account passwords, for security reason.

Download MSN Search Toolbar.

Nate Mook reported for BetaNews that Google is going to bundle its Google Toolbar and Desktop Search software with the popular WinZip archive utility.

This marketing tactic is used primarily by spyware and adware companies. Bundled WinZip software weighs in at close to 4MBs, with the added Google tools. Users are able to opt out of installing the Google software at the installation process, but they are installed by default.

Last month, Google signed a similar bundling deal with DVD software maker InterVideo. RealNetworks also began bundling Google Toolbar with version 10 of Real Player, which prompts users to install the toolbar on the software’s first run.

Google did not respond by press time to inquires about whether such a distribution approach could be seen as questionable from a company that boasts its ability to “make money without doing evil.”

Google is not alone at this tactic, Yahoo has inked a deal with Macromedia Flash and Adobe Acrobat Reader to include Yahoo! Toolbar. Not surprising, considering that Yahoo! Toolbar has been appearing as an ad sitting at the top right corner of Adobe Acrobat Reader since version 6.0, if memory serves me well.

Full news at BetaNews.