As a user of Google Analytics, I just got an email announcing a new version of the Google Analytics reporting interface. Existing users are automatically upgraded without further action on our part.

To help you through a smooth transition, while learning the new interface, Google still is giving access to the old reporting interface for at least a month by clicking Previous Interface below the View Reports link for any profile in the account.

What is new?

• Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
• Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
• Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
• Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

Google Analytics now uses the same geo-data source as AdWords. Expect a slight difference between the old and new interface, but the report should be consistent for both AdWords and Google Analytics.

The new version works best with Adobe Flash Player 7 or higher.