MSN has made available a wide variety of interesting keyword tools for advertisers and marketers. The adLab was announced back in January 2006, but now finally available to everyone in beta.

Right now, you can enjoy 11 demos of the tools in different categories, including Paid Search, Contextual Advertising, Behavior Targeting and Emerging Markets.

Those who are interested in local business should check out the Local Ads on PC demo. Other useful tools for marketers include Keyword Mutation Detection, Keyword Group Detection, Search Funnel and Search Volume Seasonality Forecast.

These are sophisticated tools that if used properly, could help you in planning, designing and optimizing your ad campaigns.

It should be interesting to see how two major competitions of MSN adCenter (Google and Yahoo!) will respond.

Link: adCenter Labs Presentations.