Inline with their effort to better understand advertisers’ interest in various ad spaces, Google is now testing auction model for ad space in well-known magazines. After experimenting text ads, templated ads and full page display ads in print publications, now is the time for testing auctioning ad space.

You can view information about participating publications and bid for full, half or a quarter page ad units. The print publications include the Automotive, Lifestyle and Technology industries.

The deadline to submit a bid is February 20th, 2006.

Links: Your ads in print at the price you set, FAQ.