Yet another new service from the giant search engine: Google Analytics. Google has acquired Urchin Software Corp. in March this year. Many people expected that Google will release a free version for public use and in return get their website visitors and metrics data in exchange. This is especially useful for improving AdWords and know how Google’s and other source of traffic affect the advertisers’ ROI precisely.

For months that didn’t happen. Google offered a great deal service for high traffic publishers and webmasters for $199 per month. Obviously one of the most affordable advanced stat tracking program available on the market.

Ok, enough about that. I certainly don’t want to turn this post into anti Google and privacy concern. In fact, I have already implemented the service into this blog. I am not big enough to earn any concern, I guess.

Just a quick story about why although this movement is interesting in its own merit, so many people fear about Google’s market domination.

So today Google has just lowered the price again and at the same time branding the name of the service from Urchin to Google Analytics. Now everyone can access this powerful stat package for free. It’s free to sign up and use, but a Google Account is needed though.

The service allows up to 5 million pageviews per month per account, but the pageview limitation is waived for active AdWords advertisers with good standing campaign(s). For many small businesses even without an AdWords account, this won’t be of problem.

Learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you. Google Analytics gives you this and more through easy-to-understand visually enhanced reports.

Why is this so exciting to us should be obvious. Never before that home or home business marketers have access to such powerful and comprenhensive web analytics service, mostly due to financial budget.

This move certainly pose a threat to even the most popular web analytics firms like WebTrends or Omniture, to name just two that pop out of my mind.

Google Analytics review is coming soon.

Link: Google Analytics.