Let’s start the new year with a tip. For those who have known blogging, there is nothing new about current tip. For others, it might be a life saver.

If you’re a web publisher and online marketer, chances are you also publish an email newsletter. Having each issue delivered to the recipient’s mailbox really is very hard nowadays. Luckily, you can still do it and achieve very high Return on Investment (ROI).

The thing is, you want to automate and leverage as many things as possible so you still have the time for other more important tasks like developing products, improving conversions, and so on.

What do those have to do with blogging?

By no means I would say blogging is an alternative or replacement for email marketing. It is far from that.

For web publishers, who regularly produce content, blogging should not be a chore. It should fit naturally into your daily routine.

Take the content from your old email newsletter issues and publish them to your blog. The blog serves multiple purposes:

• As a place to hold all the archive of current email newsletters.
• To attract more traffic from multiple sources, including organic search engines.
• To get more exposure and page views.

If you publish great content, more exposure and page views could easily translate into more business. People are going to trust you more if they have read something good about you.

Blogging makes these processes easier because publishing with blogging is much like writing an email and clicking the “send” button. Replace “send” with “publish” for blogging.

We haven’t even scratched the surface about blogging. More tips will follow in the future. Stay tuned!