Knowing what motivates Google to take landing page factor into Quality Score really helps in planning or revamping the entire landing page and overall site or domain in which the landing page resides.

If you haven’t read that post, please spend a bit of time to read the passage.

So, right now Google doesn’t want any “low quality” sites to advertise with it anymore, or they have to pay some high costs per click. In order to do that, they try to determine or quantify quality mathemetically.

Based on the numbers, they decide if the site would give users good experience when they were directed to the advertisers site from AdWords. For low quality sites, Google want them to fix them or risk going out of business.

Think of the high cost-per-click (CPC) as a signal that Google want you to fix your site, because again it affect the quality of the landing page.

What Google Thinks About Affiliate Sites

Many affiliates think that Google hates affiliates for a few reasons:

1. Their affiliate business model. Some AdWords advertisers who depend on Google Cash methods will drive users directly to merchant sites. That doesn’t work anymore since Google decided to allow only one ads per domain. These affiliates and other smart marketers now use a middle man site of which they direct users to their own one or two-page site which contains they provide reviews, or simple opt-in form for users to enter before they get to the real product page.
2. Scraped content with low-quality or no value. Other type of affiliates generate hundreds, if not thousands of pages of junk content to get traffic from organic search engines. Some advanced affiliates leverage datafeed from merchants. They also generate lots of junk content and dump their Google AdSense code into the page to generate more income streams.

These sites are affected by Google latest changes.

Personally, I think the opt-in form model is not bad at all. I like it because of how it could build my assets and mailing list at the same time or even before sending traffic to merchants. If I don’t capture their names, chances are they will be gone forever once they decide not to proceed, eventhough they are interested in the product or service.

Again, it is not that Google hate affiliate sites or opt-in form — or name squeeze page but the way the sites are structured really come into play now.