Yahoo has just announced a new layout for ads in the search engine result pages. The new creative format brings Yahoo!’s standards more in line with Google’s. Advertisers will have a limitation of 70 characters in the body copy, instead of 190 characters. The changes will take place on January 18th, 2006.
On January 18th, Yahoo! […]

Yahoo! Search Marketing has taken one more step to making advertising with Yahoo! easier and more convenient by introducing a lower minimum deposit from $30 to $5 for US advertisers in Sponsored Search.
John Slade blogged in Yahoo! Search blog:
That means now is a great time to get started with Yahoo! Sponsored Search and join a […]

Advertisers can now bid on Yahoo! Search Marketing without any minimal spending requirement. Previously, all Sponsored Search advertisers were required to spend at least $20 a month in click-through charges.
The change applies to both new and current advertisers. Twenty dollars may not be much for some of us, but if you are a home business […]

A Webmaster World forum regular brought up a problem with Yahoo! Search Marketing (YSM), where he said that they changed his ad copy without concern. The problem is that Yahoo! can’t prove that the changes will give better results:
A couple of day ago I saw this listing suddenly had a completely different ad-copy from what […]

Shawn Campbell of Search Engine Guide has written a comparison on Yahoo Search Marketing vs. Google AdWords, covering topics like bidding, low click-through rate dropping, showing ads by country and language, reporting, keyphrase comparison, and conversion of three ad campaigns.
The test shows that Google Adwords has higher conversion rates than Yahoo Search Marketing. I doubt […]