Steve Mitgang, Senior Vice President of the Yahoo! Search Marketing for ad products and platforms, had announced the launch of YSM blog last week. As Yahoo! introduces the new marketing platform to the public, he thinks it is also a perfect time to jump feet-first into the blogosphere.
Yahoo’s new advertising platform, codename Panama, was and […]

Outsell concluded in their new publication that Google, Yahoo! and MSN are stonewalling on click fraud, to their own and others’ detriments. It was estimated $800 million that advertisers have paid to the search companies were fraudulent.
This translates to nearly 15 percent of ad clicks were frauds, from the total of $5.5 billion online ad […]

Google Analytics now has a new report feature called Adwords Keyword Positions. It displays search position correlated with visits and conversions for each of your keywords. Positions T1 through T3 indicate that your ad was promoted to the top of the search results page. Positions 1 through 18 indicate placement in the right-hand column of […]

Yahoo and eBay have agreed upon a partnership to extend their exposure. This was believed as a move to withstand Google’s encroachment. The multi-year deal is set to begin testing over the next several months will a full roll-out later this year.
Yahoo becomes eBay’s only provider of graphical ads, as well as sponsored search advertisements. […]

Yahoo! Search Marketing will no longer allow advertisers to bid on trademarked keywords from other competitors beginning next week (March 1st, 2006). Resellers and non-competitive information sites will still be allowed to bid on the keywords though if they meet certain conditions, according to ClickZ.
Yahoo has been doing more and more work to attract big […]