As a user of Google Analytics, I just got an email announcing a new version of the Google Analytics reporting interface. Existing users are automatically upgraded without further action on our part.
To help you through a smooth transition, while learning the new interface, Google still is giving access to the old reporting interface for at […]

Link buyers, beware! Google now is very close to providing a special form for paid link reports at some point in the future. It all began when Matt Cutts heard at SES London that people wanted a way to report paid links specifically.
Here is a tip on how to do this right now, directly taken […]

Yahoo! search index update
Yahoo! Search blog is reporting another weather report. They are rolling out an index update the first time of the fall season. There will be some changes in ranking along with shuffling of pages that are included in the index.
New AdWords tools and enhancements
Google has released a few small features for advertisers, […]

According to a new study by WebSideStory, paid search has only slight edge in coversion rates over organic search. The study involved analyzing more than 57 million search engine visits on 20 major business-to-consumer e-commerce sites during the first eight months of this year.
Keywords bought on a pay-per-click basis at search engines such as Google, […]

How accurate is Google AdWords?
Brandt Dainow writes his experience using Google AdWords and how he found that Google probably has tracked the clicks incorrectly.
What I thought interesting is the fact that both the software he uses to track clicks, InSite, and Google Analytics returned the same numbers but AdWords report had the numbers differently.
Yet, […]