Archive for the 'PPC Tools' Category

ClickTracks 6.1 Adds Click Fraud Detection

ClickTracks, a web analytic firm, unveiled a new version 6.1 of its software, which include a tool to detect possible click fraud, check search engine rankings in Google, Yahoo! and MSN for keyword phrases by the traffic they attract to your site.
Michael Stebbins, vice president of marketing for ClickTracks said that the feature works by […]

AdWords Editor Released in Private Beta

AdWords advertisers are going to like this. Google has now made available a new program to make account management easier offline and from your desktop. AdWords Editor, now in private Beta (currently available for invited beta participants only) allows advertisers to download AdWords account to their computer, make changes and finally upload the revised campaigns.
Here […]

Use GoogSpy to Spy Your Competitors

GoogSpy is a free web tool to do somewhat powerful and intensive competitor research. It is different from any other existing tools out there simply because of how it works and the data it gathers. The engines behind GoogSpy are Velocityscape and Web Scraper Plus+.
GoogSpy queries Google 500,000 times a day and grab search ranking […]

AdSupervision: Site Down? PPC Advertising Off!

AdSupervision is a service for stopping your pay per click campaigns if your web hosting server is detected unavailable. It works with Google Adwords, Yahoo/ Overture and 7Search.
If your website becomes unavailable for whatever reason, InternetSupervision will notify you via email, SMS, or voice contact and automatically pause the campaign(s) you have associated to the […]