Knowing what motivates Google to take landing page factor into Quality Score really helps in planning or revamping the entire landing page and overall site or domain in which the landing page resides.
If you haven’t read that post, please spend a bit of time to read the passage.
So, right now Google doesn’t want any “low […]

Google and other three companies have been sued for trademark infringement, based on allegedly purchasing search ads on Google. The lawsuit by filed in federal district court in Colorado by JP Enterprises, by lovecity.com, an online dating service website. What an irony, earlier this year Yahoo! decided to stop companies from buying pay-per-click ads triggered […]

I believe you have heard about eye tracking study showing some kind of heat map of different shades of color to mark where people spend most of their time on a web page. Google AdSense, for example, has one based on the eye tracking to illustrate where you should put your ad units to get […]

It is still too early to predict how Google’s Click-to-Play Video Ads should be used for. Since the launch, it has gotten people speculating and talking about it. Many bloggers believe that advertisers will put enough confident because of the attached Google name in the program.
What good is AdSense video for? Is it going to […]

A study monitoring over 5.1 million unique clicks from 3.9 million uniqu users during the first quarter of 2006 revealed an interesting fact.
Although the highest conversion rates still came from searches where the user sought brand terms throughout — rates were 9.3 pecent for searches where a brand term was both the first and […]