How accurate is Google AdWords?
Brandt Dainow writes his experience using Google AdWords and how he found that Google probably has tracked the clicks incorrectly.
What I thought interesting is the fact that both the software he uses to track clicks, InSite, and Google Analytics returned the same numbers but AdWords report had the numbers differently.
Yet, […]

Google Inc. and eBay Inc. today announced a multi-year agreement for Google’s text ads exclusively on eBay outside the United States. In addition, eBay and Google plan to integrate and launch pay-per-call (or click-to-call) advertising functionality using Google Talk or eBay’s Skype Web-based phone applications.
The click-to-call advertising opens up new ways for sellers, advertisers and […]

comScore Networks reports that in June 2006, Google gained 44.7 percent of online search share, which is a 0.5 percent increase from 44.2 percent last month. Yahoo! also increase their share, albeit slower from 28.0 percent to 28.5 percent. MSN dropped from 13.1 percent to 12.8 percent.
Thanks Google, the number of profiles for each account […]

Google is one step closer toward transparency in click fraud by adding the reporting fraud and invalid clicks columns available to all advertisers. They claim to show virtualy all the invalid clicks affecting an account in the metrics of invalid clicks and invalid clicks rate.

Some advertisers question the accuracy because Google is not currently tracking […]

Since Google announced about Quality Score (QS) back in December 2005, landing page has now taken into account. Advertisers who are not providing useful landing pages to users will have lower QS. They have to either raise their minimum bid or increase the quality or the usefulness of the landing page in question. What have […]