Yahoo! search index update
Yahoo! Search blog is reporting another weather report. They are rolling out an index update the first time of the fall season. There will be some changes in ranking along with shuffling of pages that are included in the index.
New AdWords tools and enhancements
Google has released a few small features for advertisers, […]

AdWords Editor 2.0 is now available publicly. If you are still using an old version of the software, you will be prompted for an update the next time you run the application.
Version 2.0 includes some exciting new features:

Replace text. The replace text feature makes it easy to find and replace text from a headline, description […]

False and deceptive pay-per-click AdWords ads
Benjamin Edelman presents and critiques pay-per-click ads that don’t deliver what they promise. They are not only unethical but also sometimes illegal and are against the content policy of Google AdWords.
Toward the end of the text, Edelman suggests that Google expands its policy to prevent these scams; closely monitor the […]

AdWords adds weekly report view
Google AdWords team announced the arrival of a new feature — weekly reports. The new report view aggregates your report data on a weekly basis, making it easy for advertisers to see how their account, campaigns, Ad Groups, ad, keywords, or URLs performed each week.
AdCenter advertisers like returns, want more
ClickZ reports […]

According to a new study by WebSideStory, paid search has only slight edge in coversion rates over organic search. The study involved analyzing more than 57 million search engine visits on 20 major business-to-consumer e-commerce sites during the first eight months of this year.
Keywords bought on a pay-per-click basis at search engines such as Google, […]