Google Click Fraud Detection Methods Are Reasonable
Posted by Hendry Lee on 07/22/06 in Google AdWords, PPC Click Fraud
Alexander Tuzhilin, a professor of information systems at NYU is one of the rare outsiders who was given the opportunity to review Google’s click fraud detection systems. He came to the conclusion that the company’s effort to combat fraud are reasonable.
The story started in Google and plaintiffs in the Arkansas case, Lane’s Gifts v. […]
