AdWords adds weekly report view
Google AdWords team announced the arrival of a new feature — weekly reports. The new report view aggregates your report data on a weekly basis, making it easy for advertisers to see how their account, campaigns, Ad Groups, ad, keywords, or URLs performed each week.
AdCenter advertisers like returns, want more
ClickZ reports […]

How accurate is Google AdWords?
Brandt Dainow writes his experience using Google AdWords and how he found that Google probably has tracked the clicks incorrectly.
What I thought interesting is the fact that both the software he uses to track clicks, InSite, and Google Analytics returned the same numbers but AdWords report had the numbers differently.
Yet, […]

comScore Networks reports that in June 2006, Google gained 44.7 percent of online search share, which is a 0.5 percent increase from 44.2 percent last month. Yahoo! also increase their share, albeit slower from 28.0 percent to 28.5 percent. MSN dropped from 13.1 percent to 12.8 percent.
Thanks Google, the number of profiles for each account […]

Outsell concluded in their new publication that Google, Yahoo! and MSN are stonewalling on click fraud, to their own and others’ detriments. It was estimated $800 million that advertisers have paid to the search companies were fraudulent.
This translates to nearly 15 percent of ad clicks were frauds, from the total of $5.5 billion online ad […]

Microsoft has launched adLab with keyword tools among others. One of the interesting tool, for example, is Demographics Prediction. With this tool, not only you are able to find out scientifically about certain keyword demographic and if you want to advertise on a site, demographics of the URL in question.
Just for fun, here’s the figure […]