Posted by Hendry Lee on 01/6/06 in Keyword Strategy
Keyword research is an important preliminary to getting search engine traffic. For search marketing to succeed, properly targeting the right keywords is a must. On the Internet, your prospects are looking for information to make sense about their needs. You may have the greatest solution for them, but if you can’t relate to what they […]
Posted by Hendry Lee on 10/17/05 in Keyword Strategy
A good keyword is crucial for every paid search and organic search engine optimization campaign. I often read and hear many marketers say about keywords as the building blocks or life-blood of a successful search engine marketing.
I bought into that idea once but not for long before I realized that keywords are not the […]
Posted by Hendry Lee on 10/10/05 in Keyword Strategy, Link Strategy
A recent study of search engine clickthrough data conducted by Cornell University and Stanford University shows that up to 42% of users clicked on the top result, and 8% users clicked on the second result.
In the same study, researches swapped the order of the top two search hits but still users clicked on the top […]
Posted by Hendry Lee on 10/5/05 in Internal Structure, Keyword Strategy, Link Strategy
Danny Sullivan points out to a new rundown of search engine ranking factors, written by Rand Fishkin at SEOmoz. It’s a relatively comprehensive rundown on factors that could influence how a page ranks on search engines.
It’s worth at least a good read and I’ve bookmarked it as a checklist for reference. Some of them are […]
