Archive for the 'Keyword Strategy' Category

Wordtracker: A Paid and Powerful Keyword Research Tool

While Yahoo! Search Marketing Keyword Selector Tool offers some insights into what keywords search engine users entered into its partner sites, more advanced web publishers would want a more powerful tool.
If you are doing search engine stuff for some time, you will almost certainly heard about Wordtracker.
Recent years, we have seen a lot of keyword […]

Using Yahoo! Search Marketing Keyword Suggestion Tool

With the plethora of choices in keyword research tools, it is easy to get lost even before you get started. The fact is, none of the keyword tools could serve all purposes in every situation. As one of the biggest providers for pay-per-click (PPC) services, Yahoo! provides Keyword Selector Tool.
Basic Keyword Research Principles
For keyword research […]

When Number 2 Is Not Enough

Based on an analysis he made, Chris Smith shares something that probably all marketers who focus on driving traffic natural search engines should pay attention to. I mean, there is nothing new with his study, but nonetheless affect your optimization strategy.
Smith found out that when he dropped to the second slot on the SERP for […]

There is No Secret Code to 1st Rank, or is There?

If nowadays you still find a search engine optimization guide that claims to know the secret formula to the 1st position (or page, whatever) then run, don’t walk in the opposite direction. There is no secret code that guarantees you to higher position in search results.
Jennifer Laycock has written an article titled Search Engine Algorithms […]

What’s in Your Keyword Research Toolbox?

Keywords are the building block for organic search engine marketing. They are also as important when it comes to paid search advertising. The more precise you can get into your prospects’ mind, the more keywords you target for visitors who are searching for your product or service, the more qualified prospects will flock to your […]