Knowing what motivates Google to take landing page factor into Quality Score really helps in planning or revamping the entire landing page and overall site or domain in which the landing page resides.
If you haven’t read that post, please spend a bit of time to read the passage.
So, right now Google doesn’t want any “low […]

Pay-per-call set to grow with Google’s formal entry
Pay-per-call revenue in the U.S., both offline and online are expected to grow to $3.7 billion by 2010. As Google and eBay have partnered to launch click-to-call next year, widespread adoption is going to happen sooner.
ClickZ has a story on how the pay-per-call models work and why this […]

It is helpful if you think this from Google’s standpoint. Why would Google add landing page factor into Quality Score if that only makes them less money in the long run?
There must be at least a solid reason to do that.
I am not by any means connected to Google except that I advertise using Google […]

What Google has done in July 2006 is to move the new factor in determining Quality Score into effect. Actually, it all started in December 2005 when Google began integrating landing page as part of the quality score equation.
Back then, Google warned AdWords advertisers:
Advertisers who are providing robust and relevant content will see little change. […]

How accurate is Google AdWords?
Brandt Dainow writes his experience using Google AdWords and how he found that Google probably has tracked the clicks incorrectly.
What I thought interesting is the fact that both the software he uses to track clicks, InSite, and Google Analytics returned the same numbers but AdWords report had the numbers differently.
Yet, […]