Yahoo! search index update
Yahoo! Search blog is reporting another weather report. They are rolling out an index update the first time of the fall season. There will be some changes in ranking along with shuffling of pages that are included in the index.
New AdWords tools and enhancements
Google has released a few small features for advertisers, […]

False and deceptive pay-per-click AdWords ads
Benjamin Edelman presents and critiques pay-per-click ads that don’t deliver what they promise. They are not only unethical but also sometimes illegal and are against the content policy of Google AdWords.
Toward the end of the text, Edelman suggests that Google expands its policy to prevent these scams; closely monitor the […]

In previous blog post about Google AdWords landing page experiments, I have made it clear that moving a landing page from a low content domain to an existing domain which had a lot of content did work. However, this is just a workaround instead of solution to the real problem.
Unless you can make the landing […]

From my personal experiments during the last few months, also feedbacks I got and read in forums and other places, we now come to a conclusion that the quality of the entire site matters in determining if a landing page is acceptable or otherwise.
Note that we can’t be 100 percent sure about what Google really […]

AdWords adds weekly report view
Google AdWords team announced the arrival of a new feature — weekly reports. The new report view aggregates your report data on a weekly basis, making it easy for advertisers to see how their account, campaigns, Ad Groups, ad, keywords, or URLs performed each week.
AdCenter advertisers like returns, want more
ClickZ reports […]