Archive for the 'Click Fraud' Category

Today’s Tidbits - 04 October 2006

Posted by Hendry Lee on 10/4/06 in Ask Jeeves, Click Fraud, Google, Google AdWords, MSN, MSN AdCenter, PPC News

AdWords adds weekly report view
Google AdWords team announced the arrival of a new feature — weekly reports. The new report view aggregates your report data on a weekly basis, making it easy for advertisers to see how their account, campaigns, Ad Groups, ad, keywords, or URLs performed each week.
AdCenter advertisers like returns, want more
ClickZ reports […]

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Google AdWords Reporting Invalid Clicks and Rate

Posted by Hendry Lee on 08/3/06 in Click Fraud, Google AdWords, PPC News

Google is one step closer toward transparency in click fraud by adding the reporting fraud and invalid clicks columns available to all advertisers. They claim to show virtualy all the invalid clicks affecting an account in the metrics of invalid clicks and invalid clicks rate.

Some advertisers question the accuracy because Google is not currently tracking […]

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