Over 350 students participated in Experience’s 2006 Online Advertising Habits survey, which was complete on January 2006. There are many interesting findings in this survey. College students and recent graduates between the ages of 18-34 are highly responsive to online advertising. They represents $175 billion to the annual consumer spending market.
Other interesting results:
No Purchase Without […]

Performics, now part of DoubleClick, reported that both the average monthly cost per keyword (CPK) as well as the average cost per click (CPC) showed steady increases througout the third quarter. CPK increases from $20 in July 2005 to $26 in September 2005.
The proportion of keywords that are able to maintain the top rank for […]

The American Advertising Federation has released Survey of Industry Leaders on Advertising Trends 2005, which reveals surprising attitudes among leading advertising industry executives regarding current media challenges. The survey compiled the responses of 75 industry leaders who represent all sectors of the industry.
For example, blogs, podcasts and Web-enabled cell phones are seen as relatively […]

According to new data from Fathom Online, an SEM services and technology provider, the average keyword price in October drop from the preceding month for most industries, except travel/hospitality (+14%), finance/investing (+4%) and wirless (0%).

There are at least two speculations about the cause of this:

Monthly abberration - Fathom inaugurated its keyword price index in September […]

A new study conducted at the University of Missouri’s graduate school or journalism shows that dramatic gaps exist between thh classified offerings of large newspaper publishers, smaller publishers and online-only players. They are missing the opportunity to use audio, video and other technologies, reports Enid Burns for ClikcZ Stats.
The research paper, “Interactivity and Vividness in […]