The American Advertising Federation has released Survey of Industry Leaders on Advertising Trends 2005, which reveals surprising attitudes among leading advertising industry executives regarding current media challenges. The survey compiled the responses of 75 industry leaders who represent all sectors of the industry.
For example, blogs, podcasts and Web-enabled cell phones are seen as relatively […]

Google is going to test Google Publication Ads, now in beta. The advertising program allows you to place ads in print publications, allowing your ad to reach an audience that’s targeted to the demographics and topics you choose. The first considered target is Chicago newspapers.
The company is considering the newspaper tests following positive reactions from […]

Google appplied for a patent of a system and method for providing online user-assisted Web-based advertising on September 29, Dirson writes on New Google Blog. The new service would be caled Google Automat and help users to advertise their items for sale on Google in under 1 minute.
Basically it is a system that allows advertisers […]

Google Inc. has unintentionally provided a sneak peek at what appears to be a looming expansion into classified advertising — a free service that might antagonize some of the Internet search engine’s biggest customers, including online auctioneer eBay Inc, reports Michael Liedtke as found in Yahoo! News.
Apparently many people who actively monitoring what’s happening on […]

On August 1st, 2005 Ask Jeeves Inc announced a new search advertising product that will allow advertisers to more effectively purchase, manage and optmize campaigns on Ask Jeeves and its advertising syndicatoin network. The product is properly named Ask Jeeves Sponsored Listings.
Ask brings the following key benefits for advertisers:

Premium placement on Ask Jeeves and its […]