Wow, Google has taken another move to deepen its penetration into online advertising market by acquiring DoubleClick for $3.1 billion in cash. Just for reference, Google paid $1.65 billion in stock to purchase YouTube late last year.
“Google really wants to get into the display advertising business in a big way, and they don’t have the […]

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, a 30% increase over the previous revenue record of $9.6 billion in 2004.
The total revenue for Q4 2005 broke a record of $3.6 billion represents a 35 percent increase over Q4 2004 and […]

Over 350 students participated in Experience’s 2006 Online Advertising Habits survey, which was complete on January 2006. There are many interesting findings in this survey. College students and recent graduates between the ages of 18-34 are highly responsive to online advertising. They represents $175 billion to the annual consumer spending market.
Other interesting results:
No Purchase Without […]

Inline with their effort to better understand advertisers’ interest in various ad spaces, Google is now testing auction model for ad space in well-known magazines. After experimenting text ads, templated ads and full page display ads in print publications, now is the time for testing auctioning ad space.
You can view information about participating publications and […]

Microsoft is preparing to launch a site to list classified sales items, probably to challenge directly with Google Base. The product, code-named, Fremont, will focus on classified announcement of products and services by those who don’t have a web presence.
The service will make details of each item offered for sale or announcement available to Microsoft’s […]