Being Google-Dependent?

During a brief reflection about my business, I discovered that it depends on Google more than anything else.

Being the first who provides many great services, integration and owning the greatest market share in search definitely matter.

The icon on the upper right side of my Firefox browser is almost always Google. That was my tool for searching almost anything, except for a few SEO related queries for which I even use automated tools and browser extensions to do those.

Don’t get me wrong. I still like Yahoo! for being the first to fully index some of my sites. It is great to see how Yahoo begin sending me high quality traffic before Google.

But I would like to see more of them.

Gmail. It is the only mail application I use regularly. I dumped The Bat! more than a year ago. I forwarded all my mails to my Gmail account. The contact form and my customer support goes straight to my Google mail, filtered with the right labels.

AdWords. AdSense. Need I say more?

Perhaps Yahoo Panama is going to still some of the share. I wait that day for long.

I believe being attached to one search engine or any component of a business is not a good thing.

What if one day Google stops sending me traffic? Where should I get my business from?

Competition is good. Diversification is a must.

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