As I blog about doorway pages, again I was faced with the ethical side of search engine optimization.

The more I think of it, the more I think it is out of context.

Ethics in SEO has nothing to do morality, nor there is a group of people who govern how all search engines should behave and how web publishers should follow an acceptable conduct.

Being ethical in SEO is more about complying specifically with the search engine you want to optimize for.

For instance, Google don’t want you to use hidden texts. They could easily detect that and delist your pages if you do that. There may be ways to cheat the spiders and algorithms but in order to stay on the safe side, you are recommended to stay “ethical.”

The same thing with doorway pages. If doorway pages are allowed, then there are too much control on the side of website publishers to cheat search engine rankings.

But, all we could do is comply. Google has create their search engine algorithms to work if publishers comply with the guidelines. They even have gone so far as to actually enforce some of them.

Everything that is against the guidelines is considered unethical.

That is my simple take on this matter. What do you think?