Microsoft has launched adLab with keyword tools among others. One of the interesting tool, for example, is Demographics Prediction. With this tool, not only you are able to find out scientifically about certain keyword demographic and if you want to advertise on a site, demographics of the URL in question.

Just for fun, here’s the figure for Marketing Loop:

But.. don’t depend on this data religously. At least Microsoft have a long list of things to do before advertisers will start using it with a level of certainty. Why?

A surprising result follows — Google is 100 percent female search engine, with 99.80 percent ranges in 25-34 of age. Definitely wrong!

Reference: Microsoft unveils AdLab with keyword tools.
Link: adLab.