Steve Mitgang, Senior Vice President of the Yahoo! Search Marketing for ad products and platforms, had announced the launch of YSM blog last week. As Yahoo! introduces the new marketing platform to the public, he thinks it is also a perfect time to jump feet-first into the blogosphere.

Yahoo’s new advertising platform, codename Panama, was and still is receiving a lot of buzz lately. Yahoo is converting over the first group of advertisers to the system and soon the majority of advertisers by the end of the year.

Currently the system is available by invitation for U.S. advertisers.

Here are a few changes that will be available in short term:

• A new control panel. Completely redesigned control panel.
• Really fast ad activation. Yahoo claims that your ads should now go live within minutes.
• Easy ad testing. You’ll be able to test multiple versions of an ad to find the message that works best.
• Accurate geo-targeting. Target your customers broadly or narrowly on a geographic basis, and customize your ads to control costs.
• Campaign budgeting, forecasting and scheduling. You’ll be able to create, budget and schedule your individual advertising campaigns for greater control over your advertising strategy and spending.
• See-through visibility. The new interface will help you understand how well your ads are performing relative to your competitors’.

There were only two posts in the blog right now, but if you are using Yahoo! Panama advertising platform, you definitely want to monitor this blog.